I accept receiving promo codes and other educational info from this company.
Get My Code
Number of Pages 3
This research paper: This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
File: TS14_TEbenchpepsi.rtf
Send me this paper »
« Back to Topic Listings