Research Paper On Print Media Advertising

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  • Women and the Impact of the Media

    This 8 page thesis paper looks at various forms of media including print advertising, commercials, television programming, films, music videos and more to discuss how media's images affect women's self-esteem. While part of the effects of media are blatant in terms of images presented, others are less obvious such as the subservient or otherwise stereotypical roles women play. Bibliography lists 7 sources.

  • How Mass Media Can Impact Teenage Girls.

    (7 pp) Almost all of us are affected by mass media in one form or other: films, television, radio, music and music videos, magazines and other print media, and now, the internet. We delude our selves, when we say that, we are not influenced by media: it comes in with the oxygen and leaves with the Co2. Yet of all those under the "spell" of the media, it appears that adolescent girls are the most vulnerable. Bibliography lists 7 sources.

  • Traditional Media and the Effects of New Media

    4 pages in length. Why purchase a print copy or an entire CD when the very same thing can be found on the Internet? The prevalence of online reading and music material has literally skyrocketed to the point where people are no longer finding a need to subscribe to print publications or visit mall music stores. Daily newspapers are available at the crack of dawn; monthly magazines are accessible earlier than those sent out buy postal mail; and entire CDs are being uploaded to the Internet for one's listening enjoyment. The writer discusses the impact Internet media is having upon traditional media. Bibliography lists 4 sources.

  • An Overview of the History and Future Trends of Advertising

    A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.

  • Social Psychology and Advertising

    8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.

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