ESSAY ON: The Value Chain at BMW’s Mini Cooper Division

Number of Pages 4

This research paper: This 4 page paper looks at Michael Porter’s value chain and the way it is seen as BMW’s Mini Cooper plant in the UK. The paper looks at the inbound logistics, the operations, the outbound logistics, the marketing and sales and the service. The bibliography cites 6 sources.


File: TS14_TEbmwval.rtf


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