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Number of Pages 10
This research paper: This 10 page paper looks at the argument that the dominance of a few western products in different markets is reducing levels of cultural diversity. The writer looks at the way in which this may be seen as occurring, with an example of global brand beer to illustrate the points raised. The paper then looks at potential reaction to western product dominance by looking at the Chinese fast food industry and the way in which cultural diversity may be increased on a global basis. The bibliography cites 11 sources.
File: TS14_TEproddiv.doc
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