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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.
This is a 3 page paper that provides an overview of the value of social media to inexpensive marketing. The use of an expertise-oriented blog and social network campaign to promote a hypothetical niche business is explored. Bibliography lists 0 sources.
This 6-page paper provides an overview of Jet Airways (India), as well as an overview of airlines regulatory markets in India and Europe. Bibliography lists 10 sources.
A 5 page essay that looks at the current state of media and its obsession with stereotypical images. The paper reviews social theory relating to image, racial portrayals in the media, and the portrayal of women in the media—and posits that in the United States, legitimate media is currently underground. Bibliography cites 7 sources.
This 14 page paper looks at two potential new markets for a high-tech company wanting to expand. Two countries; Japan and India are assessed, looking at the conditions that indicate there is a good potential market for the company as well as the issues which may exert a negative impact. In addition to looking at the markets there is also a discussion to assess the most appropriate method of entry. The bibliography cites 15 sources.