Research Paper On Rural Marketing In India
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The ITC eChoupal Initiative
This 17 page paper is based on a Harvard Business School case study provided by the student. ITC have developed the eChoupal initiative, a system aimed at improving efficiency and value within the supply chain in a rural area of India. The paper looks at four issues; we objectives behind the initiative and the problems which were faced, the principles of supply chain management which present in the initiative, the ways in which value is created and whether or not the model of the eChoupal is transferable. The bibliography cites 10 sources.
Marketing Campaign Case Study Development
This 10 page paper designs a marketing campaign for a student health clinic that is to be held once a week in a rural school. The paper considers the service and the target market as well as the budget, then using marketing theory and the way it has been applied by commercial companies to a similar target to develop a hard hitting and effective campaign. The bibliography cites 6 sources.
Japan and India as Potential Business Markets
This 14 page paper looks at two potential new markets for a high-tech company wanting to expand. Two countries; Japan and India are assessed, looking at the conditions that indicate there is a good potential market for the company as well as the issues which may exert a negative impact. In addition to looking at the markets there is also a discussion to assess the most appropriate method of entry. The bibliography cites 15 sources.
Australia Soft System Modeling and Rural Tourism
This 7 page paper considers the subject of rural tourism and the problem of choosing the right channel of distribution. This paper looks at a case study in Australia; Carrick Hill, how this is marketed and the way in which soft systems modelling is well suited to this case. The bibliography cites 9 sources.