Research Paper On Product And Brand Management

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • History, Brands, and Product Life Cycles

    This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.

  • TV Commercials and Use of Ethnic Dialects

    This 5 page report discusses the use of ethnic dialects in common television advertising and what it says about advertisers’ attempts to sell a product through the communication of commonality (people just like those in the viewing audience buy a certain product) or certain ideals (the very “best” people prefer this brand over that brand). In addition, as cultural and racial diversity has become more acceptable in American society, it has also become more popular or “chic” to present a product as having the hallmarks of uniqueness or that diversity. No secondary sources.

  • Marketing and Brand Management at JetBlue

    This 10 page paper examines the brand management of JetBlue. The paper starts by looking at the company background and then considers the way that the branding has been used, assessing the performance in the context of branding and marketing theory and the way results may be seen in the financial performance. The paper ends by identifying areas where there may be weaknesses and room for improvement. The bibliography cites 16 sources.

  • Burt’s Bees; Marketing Case Study

    This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.

  • Launching a New Product in International Markets; a Product Plan

    This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

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