Research Paper On Personality And Consumer Behaviour

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Consumer Behavior and Analysis; Greetings Cards

    This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.

  • Buying Green - Studies in Consumer Behavior

    Three Studies on Consumer Behavior: Green Buying: A seven-page paper comparing three research articles on consumer behavior. In particular, the three articles deal with 'green buying,' and detail the techniques used to increase consumer awareness of environmental issues, differences in environmental awareness between various groups, and how that awareness translates into consumer purchasing action. Lists three sources. 99buygr.wps

  • Various Age Groups and Developmental Psychology

    5 pages. An individual who is suffering from any one of many forms of mental illness can display many socially unaccepted behaviors; within this mindset the pathological personality has been found to be a prevalent occurrence. It can be argued, however, that a significant number of people engage in some form of pathological personality at some time during their formative youth without the added burden of being mentally ill. In this case, motivation for such behavior is often placed upon an unstable home life or other social factors. Bibliography lists 6 sources.

  • Consumer Purchasing Decision Making

    A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper discusses how and why consumer decide to buy a product or service and includes a decision making process and personality variables that influence the decision. Bibliography lists 7 sources.

  • Social Psychology As A Discipline

    4 pages in length. Social psychology - which studies various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups – encompasses such aspects as social cognition, attitudes, violence/aggression, prosocial behavior, prejudice/discrimination, self/social identity and group behavior. Bibliography lists 5 sources.

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