ESSAY ON: Consumer Behavior and Analysis; Greetings Cards

Number of Pages 10

This research paper: This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.


File: TS14_TEgreetmark.rtf


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