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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 13 page considers the following quote “…the power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills”. The paper looks at the role of direct marketing and how it is undertaken through electronic mediums such as the internet and how it has adapted and changed marketing. The bibliography cites 15 sources.
An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
6 pages in length. The extent to which audiences engage with television and/or new media is both grand and far-reaching; that the entire encounter is experienced from a wholly personal level speaks to the tremendous impact media in general - and television in particular - have upon the very foundation of human existence. One of the most blatant displays of this influence is found in advertisements, and one of the most successfully orchestrated campaigns that has tapped into the intimate recesses of consumers' psyche is Nike's 'Just Do It.' Bibliography lists 5 sources.
This 12 page paper evaluates new media and the use of the Internet in both China and Singapore. Does the government use the Internet for control or do the people use the Internet to try to avert government control? Bibliography lists 20 sources.
This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.