Research Paper On New Media
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Advertising and the Internet
An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
TV, New Media, and Audience Engagement
6 pages in length. The extent to which audiences engage with television and/or new media is both grand and far-reaching; that the entire encounter is experienced from a wholly personal level speaks to the tremendous impact media in general - and television in particular - have upon the very foundation of human existence. One of the most blatant displays of this influence is found in advertisements, and one of the most successfully orchestrated campaigns that has tapped into the intimate recesses of consumers' psyche is Nike's 'Just Do It.' Bibliography lists 5 sources.
Internet Marketing Options for a New SME
This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.