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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 14 page paper is based on a case study provided by the student. Havell India has an opportunity to make an acquisition bid for the lighting company Sylvania. The writer is a number of analytical models, including STEP, Porters five forces and Porters value chain in order to assess the situation, then looks at Porters generic strategies and source matrix to determine the best strategy for Havell, before looking at the way in which implementation may take place. The bibliography cites 17 sources.
This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments are approached. The strategic marketing analysis makes use of a BCG Matrix, Porters Five Forces model and a SWOT analysis. The bibliography cites 12 sources.
This 9 page paper examines Gereffi’s production chain and compares and contrasts to the concept of a sector matrix as proposed by Froud, looking at the similarities and different and the way they may each be applied. The bibliography cites 10 sources.
This 11 page paper uses the Boston Consulting Group Matrix (BCG Matrix) to examined the international insurance and financial management company Maulife, looking at the way the matrix can be used and for Manulife. The bibliography cites 8 sources.
A 22 page paper. This essay discusses supply chain management perspectives, activities and components in supply chains. It also discusses supply chain management in the retail grocery industry and the factors that affect management of retail grocery supply chains. Examples of major grocery chains in the United States, the United Kingdom and Europe are provided and discussed. The essay also comments on the difficulties of measuring the performance of supply chains. Bibliography lists 25 sources.