Research Paper On Internet Advertising Pdf

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • An Overview of the History and Future Trends of Advertising

    A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.

  • Social Psychology and Advertising

    8 pages in length. That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the advertising industry, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. Bibliography lists 7 sources.

  • Internet Addiction Disorder

    This is a 6 page paper discussing internet addiction. Internet addiction, also known as Internet Addiction Disorder (IAD), Internet Behavioral Dependence (IBD) or Problematic Internet Use (PIU), is considered a behavioral or social pathology similar to other nonchemical addictions such as pathological gambling, or compulsive shopping, sex or over-eating among others and has become an international concern. There are considered several different sub-types of internet addiction such as cyber-sexual addiction for those who are addicted to pornographic or sex web sites; cyber-relationship addiction for those who are addicted to online relationships; net compulsions which include internet shopping and gambling; information overload for those who compulsively surf the web or search databases; and computer addiction which is related to compulsive playing of computer games. Generally, internet addiction is assessed and treated similar to other addictive behavior which may include the 12-step program, cognitive therapy or other therapies such as expressive art therapy. Bibliography lists 5 sources.

  • Europe, Asia, and Advertising Psychology

    A 29 page paper discussing the effects of cultural differences between regions of the world and the need for advertisers to heed those differences. The differences of the psychology of advertising between Southeast Asia and Europe are more matters of cultural and economic differences than of any real differences among people. Europe is further divided into West and East, which in itself presents cultural and economic differences great enough to affect advertising efforts in each region. The bottom line is that advertisers still must adhere to the basics: identify and learn market targets; know the culture; work within both simultaneously. One caveat to remember is to ensure that at least one native speaker of each foreign language being attempted is involved in developing any new advertising campaign, thereby avoiding some of the advertising faux pas that the paper describes. Bibliography lists 20 sources.

  • Internet History and General Information

    This 5-page paper provides an overview of the history of the Internet, as well as dial-up, satellite, cable modem and DSL Internet connections. Also included are discussions about Internet 2.

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