Research Paper On Internet Advertising Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Current Market and Advertising on the Internet
This 15 page report discusses
the fact that the Internet and Internet advertising as changed modern marketing in a variety of ways. As a result, advertisers have an entirely new realm in which to operate and that can make significant changes in the way they do business. Numerous opinions are presented as are figures illustrating the enormous scope of the money involved in Internet advertising. Bibliography lists 25 sources.
Dell Computer Pop Up Ad Design
In this 12 page paper, the writer was asked to focus on Dell using a pop-up ad on the Internet. The writer begins by describing the intrusiveness of pop-up ads. This theme carries through the paper. The essay includes the objectives of the ad, expected results, costs of Internet advertising, where to place the ad, checking results and adjusting the ad and several other issues. Bibliography lists 7 sources.
Internet Advertising and Economics
10 pages in length. Inasmuch as society is moving away from traditional roles, marketing departments have had to assess and address the meaning of this movement with regard to their strategies. The writer discusses the economics of Internet advertising as it relates to consumers and merchants alike. Bibliography lists 10 sources.
Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Advertising and the Internet
An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.