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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 14 page paper examines customer relationship management and critically analyse how the marketer can prevent the demise of customer relationship management in the future. Evaluating this with examples how to sustain the credibility of relationship marketing for the customer. The bibliography cites 15 sources.
A 20 page paper research proposal seeking to discover ways to increase job longevity among bank tellers. The teller line employees are the first employees customers meet and also interact with during their banking relationship, qualifying tellers as the “front line” employees about whom so much has been written. Front line employees are those with whom customers have the greatest degree of direct contact and in many respects, they define the organization for the customer. Continuity and longevity in that position provide a pleasant experience for customers and retention of the customer base. The problem is that employees see that position as a stepping stone, a temporary stop on individuals’ career paths. This study will examine the reasons why employees view the teller positions as stepping stones and will investigate what would provide the incentive for employees to look at tellering as a long term career. This study will address financial institutions with $50M or less in assets or fewer than 25 employees. Bibliography lists 21 sources.
A 13 page paper assessing governance at 2 private and 2 state-owned banks in India. Businesses within the same industry operate by standard means in many respects, but each is different in its management, goals for the future and perspective on the value of customers. The process of assessing governance at four Indian banks reveals immense differences in these factors. The banks examined here are ICICI Bank Ltd., HDFC Bank Ltd., State Bank of India and Global Trust Bank. The focus is on financial performance for two years prior to and two years after significant capital inflow. In the case of ICICI Bank and HDFC Bank, these points were when they became the first and second Indian banks to be traded on the New York Stock Exchange. Includes 2 figures and 5 tables. Bibliography lists 14 sources.
This 6 page paper examines services available with from an on shore bank, explaining what they are, how they work. After this the paper then explains how the bank manages the relationship with the customers balancing the needs of savers and borrowers. The bibliography cites 2 sources.
This 14 page paper looks at the way that customer relationship management takes place in the high end, or luxury fashion market in Europe, considering the way both personal and technologic development are impacting on customer relationships. The bibliography cites 15 sources.
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