ESSAY ON: Apple Inc; Product Perception Maps

Number of Pages 4

This research paper: This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.


File: TS14_TEapplePPM.rtf


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