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Number of Pages 5
This research paper: A 5 page paper assessing MetLife’s management and marketing in terms of its strategy for the future. This old company went public in 2001 and now focuses on banking and total financial planning as well as life and health insurance. It seeks to be relevant to customers’ lives in the present, rather than being important only at some time in the future. The paper discusses the composition of the Board of Directors, actions by CEO Robert H. Benmosehe to effect the changes at MetLife, as well as the company’s marketing philosophy. Bibliography lists 5 sources.
File: CC6_KSmgmtMetLife.rtf
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