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Number of Pages 8
This research paper: This 8 page paper examines the case study provided by the student. The first part of the paper looks at research that a car insurance company has undertaken to assess the potential of entering the general insurance market. The second part of the paper undertakes a customer, internal industry audit. The third part of the paper uses the 4 P’s to consider the way that the organization may enter market. The bibliography cites 2 sources.
File: TS14_TEPGIins.rtf
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