A 5 page paper discussing the dilemma of Majestic City Helicopters. The company began retailing toy helicopters in 1994 after realizing that the core business of providing helicopter tours of London likely had little room for any further growth. Business was promising enough at the beginning, but since has declined each year. A marketing consultant has made suggestions; it is now left to the company to decide what it will implement and how it can best approach increasing sales of its toy helicopters. The paper suggests moving away from the mass market to upscale outlets and otherwise addressing its marketing mix. Bibliography lists 8 sources.

This is a 5 page paper giving an overview of the history of U.S. Army Aviation. In 1861, during the American Civil War, hydrogen filled balloon were used by Union and Confederate forces to direct artillery fire. These balloons were considered to be the origins of U.S. Army Aviation. Over the course of history the U.S. Army Aviation acquired their first Wright brothers’ fixed wing aircraft in 1909 of which they had over 11,000 during World War I. As Army Aviation and the Air Force began to operate separately, Army Aviation began to develop more aircraft which could support their ground forces. In the 1940s, Grasshoppers and Sentinels were used in North Africa in World War II. The Korean conflict brought the first helicopters into Army Aviation. The helicopters evolved the most rapidly and were highly effective in rough terrain, were eventually armed which resulted in the highly sophisticated gun ship helicopters of today such as the AH-64 Apache, the UH-60 Black Hawk, the OH-58D Kiowa Warrior, and the RAH-66 Comanche. Bibliography lists 1 source.

A twelve page paper which looks at the origins and progress of the wars between the Apache Indians and the Americans during the nineteenth century, with reference to the different strategies which were employed by both sides, the role played by Apache leaders such as Geronimo, the importance of Apache scouts to the American troops and the eventual outcome of the conflict in terms of the cultural development of the Indian nations. Bibliography lists 13 sources.

A 14 page overview of the impacts the Apache faced at the hands of the whites that invaded and took their land. Bibliography lists 12 sources.