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Number of Pages 3
This research paper: A 3 page paper describing the anticipated life cycle of an innovative shoe product. Movement through the product life cycle is predictable and can be assessed with measurement of units sold or revenues. Knowledge of the point that the product occupies at any given time on the curve of the life cycle informs marketers of how they need to approach their promotion of the product. Bibliography lists 2 sources.
File: CC6_KSmktgVersShoe.rtf
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