ESSAY ON: MOVING FROM TRADITIONAL TO CUSTOMER-TARGETED MARKETING

Number of Pages 7

This research paper: This 7-page paper discusses the concepts of traditional marketing (the marketing mix, 4Ps) as compared to the more consumer-centric customer-targeted marketing (also known as relationship marketing). The paper also discusses how an organiztion needs to change its behavior to embrace customer targeted marketing. Bibliography lists 7 sources.


File: D0_MTtrcumk.rtf


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