Research Paper On Mentos And Diet Coke

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  • New Coke: Marketing Flop

    4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.

  • High Carbohydrate and High Protein Diets Compared

    This 10 page paper looks at these two very different diet types and notes the battles between the diet doctor gurus. Their theories are assessed and compared. The paper focuses on Dr. Atkins's New Diet Revolution and Dr. Ornish's Eat More, Weigh Less. Other diets are mentioned. Bibliography lists 4 sources.

  • High Carbohydrate and High Protein Diets Compared

    This 10 page paper looks at these two very different diet types and notes the battles between the diet doctor gurus. Their theories are assessed and compared. The paper focuses on Dr. Atkins's New Diet Revolution and Dr. Ornish's Eat More, Weigh Less. Other diets are mentioned. Bibliography lists 4 sources.

  • Changing Status of Coca Cola

    A 10 page paper discussing Coca-Cola's changing status. Coke is still the world's most recognizable brand, but its own poor choices and a general decline in cola sales have combined to bring Coke to the point that it can no longer avoid some concerted action that can stop the slide. Generally, saying that a company with positive growth and capitalization that leads its industry is in a slide could be seen only as a ridiculous and unfounded statement. The rigidity at Coke and the manner in which the company insists on remaining self-congratulatory is never a good mix. When lack of focus on customers is included as well, the "slide" statement becomes a valid one. Bibliography lists 6 sources.

  • Dieting

    A 3 page overview of dieting, in which the writer argues, based on scientific research, that diet do not work and that rather than go on extreme weight reduction diets, individuals should eat frequent small healthy meals and exercise. Bibliography lists 4 sources.

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