ESSAY ON: Ryder Truck Leasing and Transport

Number of Pages 13

This research paper: A 13 page paper discussing some of the tools that Ryder employs to retain its position as industry leader in leasing and transport. The paper uses the example of Nortel Networks and its decision to outsource all its transport function to Ryder more than a decade ago. Ryder uses all the technological advances available to it, including automation of drivers’ records and GPS locators for total accountability. The conventional wisdom of the dot-com age is that everything must be “new” to be successful, but nearly all of those products being sold are being moved by truck. Ryder leasing and transport is moving a significant portion of them under contract to producers. Bibliography lists 8 sources.


File: CC6_KSryder.rtf


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