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Number of Pages 3
This research paper: This 3 page paper looks at why and how market research is important for a firm. Using the example of Verizon the first part of the paper looks at the concept and value of market research to the firm, the second part of the paper considers the forms of market research that Verizon may be using. The bibliography cites 3 sources.
File: TS14_TEmarkresh.rtf
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