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Number of Pages 6
This research paper: A 6 page paper providing a SWOT analysis and strategy implementation and evaluation plan for Southwest Airlines after experiencing its first losing quarter in 17 years. The paper recommends that the airline increase its airfreight business and develop new business relationships with new-breed travel agents. Strengthening weaker areas while maintaining the Southwest climate and culture is the challenge, but one Southwest has risen to in the past. Bibliography lists 6 sources.
File: CC6_KSairSWA08.rtf
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