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Number of Pages 13
This research paper: A 13 page paper discussing how this online travel service can better market itself, with special attention to advertising. Orbitz provides a valuable service customizable by the customer according to the customer's needs. It has not advertised this fact well in the past; more effective management of the promotion "P" of the marketing mix can only be beneficial. Bibliography lists 10 sources.
File: CC6_KSmktgOrbitz.rtf
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