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Number of Pages 5
This research paper: A 5 page paper assessing the use of the public relations portion of the promotion "P" of the marketing mix. Effective use and management of public relations efforts are ongoing and never ending. Organizations may orchestrate specific efforts in unusual times, but the most effective use of public relations efforts are those that put meaning behind the words. Bibliography lists 2 sources.
File: CC6_KSmktgPRnaq.rtf
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