ESSAY ON: Mixed Method And Quantitative Research

Number of Pages 10

This research paper: 10 pages in length. Research is the lifeblood of any industry; to have the capacity to evaluate a certain aspect of a given sector in order to better approach business is paramount to standing toe-to-toe with one's competitors. In order to glean the most effective data pertaining to one's objective, however, it is critical to choose the most appropriate methodology. Ever since the concept of scientific research has existed, there has been a clear understanding that one - and only one - type of method was used for any given study; to veer off this convention track and incorporate more than one approach was to cast a shadow of doubt upon the ultimate findings and brand the researcher unfit to uphold the title. Times have changed to such an extent in the twenty-first century that not only is a mixed method approach acceptable over and above the singular use of a quantitative application, but it is fast becoming the methodology of choice by any researcher worth his or her reputation. Bibliography lists 11 sources.


File: LM1_TLCMixedMeth.rtf


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