ESSAY ON: Coca-Cola Asset Management, Growth Management, Challenges

Number of Pages 6

This research paper: A 6 page paper that discusses some of the many challenges this corporation has faced in the last several years. Revenues have declined steadily while more resources have been poured into markets, sometimes declining markets. Decisions have been made that were strategically unsound and that reflected poor asset management and allocation. These are some of the issues discussed in this essay. Bibliography lists 11 sources.


File: MM12_PGcokast.rtf


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