Research Paper On Shampoo

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Case Study of Evans Shampoo

    This 6 page paper examines a case study supplied by the student. Evans, a shampoo manufacturer is due to launch a children’s shampoo with fewer chemicals, but it currently can damage hair that is treated wit a particular type of hair dye, usually used by elderly women. A competing firm, Cacti, know about this flaw and are threatening to release this information to the market. They are also preparing a shampoo for the same market. It will take another two weeks of research and development to perfect the product. The paper answers a range of questions including a stakeholder analysis, the way the decisions may be made, the balance of power, ethical approaches and a potential decision on strategy for Evans.

  • The Case of Elseve

    This 5 page paper is based on a case study supplied by the student. The paper looks at the current position of the company, considers the way in which it is competed in France and whether or not the lessons learned in the market could be applied to the rest of Europe. The strategic alternatives for the company are assessed and an assessment is made of the 2 in 1 shampoo and condition market to determine if Elseve should enter this market. The bibliography cites 2 sources.

  • Self Identity and Doug Coupland's Shampoo Planet

    This 5 page paper gives a brief overview of Doug Coupland's book, Shampoo Planet. The basic theme of self identiy and a search for self is examined and examples are given. Also discussed are the symbolism of the characters and the setting. Bibliography lists 1 source.

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