ESSAY ON: HOW TECHNOLOGY AIDS LOCALIZATION OF GLOBAL BRANDS: A LITERATURE REVIEW

Number of Pages 10

This research paper: This 10-page paper provides a literature review to determine how and if technology does help localization of global brands. The paper also points out pros and cons to globalizaion versus local marketing activities. Bibliography lists 20 sources.


File: D0_MTtecglo.rtf


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