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This research paper: JetBlue may be seen as a transformed organization, following events in February 2007 there was the recognition of the need to change. The organization managed to transform with increased attention to planning and forecasting with the aim of changing the culture and the way the firm operated so that it could cope more effectively with the commercial environment. The bibliography cites 2 sources.
File: TS14_TEjetbluetran.rtf
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