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Number of Pages 4
This research paper: A 4 page paper critiquing the "I'm Lovin' It" advertising campaign. The paper includes management's goals, product positioning and McDonald's ability to compete not only with other leading fast food businesses, but also in the "fast casual" segment of the restaurant industry. Bibliography lists 1 source.
File: CC6_KSmktgMcDLovn.rtf
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