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Number of Pages 12
This research paper: This 12 page paper is written in three parts. The first part of the paper looks at environmental scanning, considering what it is, how it can be undertaken and why it is important to a firm, with particular interest paid to the marketing functions. The second part of the paper examines EMI, looking at the macro and micro influences and then presenting a SWOT analysis. The last part of the paper proposes China as a new country that EMI should enter, justifying the assertion and suggesting a method of entry through a joint partnership. The bibliography cites 10 sources.
File: TS14_TEenvscanEMI.rtf
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