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Number of Pages 9
This research paper: A 9 page paper. Following a brief introduction to Southwest Airlines, the writer discusses the company's entrance to Online reservations and ticketing and the growth of this particular option for consumers. Southwest makes Online ticketing especially attractive by offering weekly Online-only specials that include discounted fares on selected routes and often other perks. The writer reports the upgrades made to the system in 2000 and the proportion of total sales from its Web site. A SWOT incorporates factors of the company but focuses on the e-commerce aspect. The essay also discusses the overriding principles upon which strategic management are based. Bibliography lists 11 sources.
File: MM12_PGswwb.rtf
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