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Number of Pages 10
This research paper: 10 pages. This paper identifies issues related to crisis communication in the workplace. The case study is focused on a soft drink manufacturer that found several cases of tampering with its product. How the company handled this emergency and what actions were taken and not taken show us a lot about whether a company cares more about the customer or their own bottom line. Bibliography lists 8 sources.
File: D0_JAcrisis.rtf
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