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This research paper: The right compensation benefits package can be the difference between success and failure in a company, especially one that deals in customer service. If the right people are not drawn to a company, it can falter and quickly fail. In fact, one of the most successful companies in the world was doing just that in the 1980s. When Marriott Corp decided to change its strategy, it became one of the most successful international corporations. It also became one of the best places to work worldwide. One of the reasons for its outstanding and continuing success is a combination of a new marketing strategy with human resource strategy. 7 references. jvMarcmp.rtf
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