ESSAY ON: Business and Guo Qing in China

Number of Pages 3

This research paper: This 3 page paper considers some of the challenges for western companies that want to pursue business in China. The concept of Chinese values and Guo Qing is explained and then a company which has faced these problems; L'Oreal, if considered and examined to assess the way in which they dealt with the challenges. The bibliography cites 3 sources.


File: TS14_TEchinalo.rtf


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