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Number of Pages 14
This research paper: A 14 page paper that provides the history of car racing beginning in the prohibition era. The first actual organized race was held in Daytona Beach in 1938, organized by Bill France who went on to establish the National Association for Stock Car Auto Racing. NASCAR was officially established in 1947 with the first race under the bylaws and rules being held in 1948. A lot has changed since those first races. Today, the NASCAR races take place across the country although Daytona Beach is still the headquarters for the organization. This essay traces the history and evolution of NASCAR and comments on the changing demographics of fans over the years. The second part of this essay focuses on marketing strategies used by NASCAR, including partnerships and sponsors. The essay concludes with comments regarding future trends in marketing strategies. Data regarding fans and sponsors are included. Bibliography lists 14 sources.
File: MM12_PGnascar.rtf
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