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Number of Pages 15
This research paper: This 15 page paper looks at three articles that consider how IT can be used to help strategy decision making. The articles all consider the use of customer relationship management; CRM, one article on how to use the system to make predictions for target group for new products, one looks at its’ use retaining customers and one article considers how to choose the right CRM package, The paper then compares the articles and considers how they fit in with the general knowledge and approaches to the use of IT in this way. The bibliography cites 17 sources.
File: TS14_TEitstraty.rtf
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