ESSAY ON: Marketing Questions

Number of Pages 3

This research paper: A 3 page paper answering 3 essay questions: 1. What do you think accounted for the dramatic success of GE’s promotion program in gaining distributor selling support? 2. What differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? 3. Is the Internet channel the ideal means for sustaining Dell’s strategy of made-to-order computers and direct sales to customers? Bibliography lists 2 sources.


File: CC6_KSmktgQuesGE.rtf


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