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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A 3 page paper. The writer provides statistical data reflecting the growth of e-commerce in terms of sales. The data for the most recent holiday season are provided. The paper also identifies Online shopper demographics. Strengths and weaknesses of e-tailing are reported. The writer also comments on the growth of Online shopping in India. Bibliography lists 6 sources.
A 5-page paper that analyzes the corporate structure and strategy of America Online, the world’s largest and most successful Internet service provider. Included is a brief history of the company’s origins, along with the ideals envisioned for the company by Steve Case, founder and CEO. Examined are the marketing strategies and corporate restructures America Online has initiated throughout the 1990s in order to keep up with a rapidly expanding and fiercely competitive market. Bibliography lists 6 sources.
A 15 page report that provides an analysis of the NTUC FairPrice supermarket Online Web site. Sections of this paper include: Online Revenue Stream; Target Customers; Market Positioning; Marketing Mix (4 Ps); Web Site Design; Web Page Design; Payment Method; Security Measures; Privacy Policy. Statistical data included. 2 Tables are included. Bibliography lists 5 sources.
A 5 page paper consisting of speaker notes for an available PowerPoint® presentation of a marketing plan for a single-location confectioner specializing in coated popcorn produced according to a newly-patented process. The marketing plan recommends instituting online sales and entering agreement with a third party gift business, as well as hiring a knowledgeable, no-spam Internet marketer to assist the company in promoting itself online. Bibliography lists 4 sources.