Research Paper On Nestle
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Nestle Case Study; Baby Milk Formula in the Developing World
In the 1970’s and the 1980’s Nestle suffered as a result of their policies in the developing world for the sale of baby milk formula. This 20 page paper is written in two parts examining the problems that the company faced. The first part of the paper is written as a position paper and discusses whether the company should have continued selling the product in the developing world or if it would have been better for Nestle to withdraw from this market. The paper uses a range of ethical approaches to come to his decision. The second part of the paper looks at the issue form a public relations (PR) perspective, considering the mistakes that were made by Nestle, how and why they were made and the lessons that can be learnt. The bibliography cites 15 sources.
Nestle and Wyeth; Research Proposal
This 14 page paper is a research proposal to assess the marketing activities of Nestle and Wyeth and their marketing of baby milk formula, especially in the developing world and determine whether or not they are acting ethically. The paper presents the terms of reference, literature review and conceptual model and a methodology as well as a timetable for the completion of the project. The bibliography cites 11 sources.
The Water Market
This 22 page paper is based on a case study supplied by the student. The paper examines the market for bottles water using a PEST analysis. The second part of the paper looks at some major bottles water suppliers, including Nestle, Group Danone, Coca Cola, PepsiCo and Suntory discussing the way they compete, the strengths and weaknesses of their strategies and the way that their strategies may be seen as a reaction to their rivals. The bibliography cites 10 sources.