Research Paper On Marketing Strategies
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 19 page paper examines an Australian business; Australian Online Bookshop, in order to determine a suitable marketing strategy. The firm is examined in the context of its business environment, looking at the using a PEST analysis and looking at the firms’ competition. Following the examination a marketing strategy is recommended. The bibliography cites 17 sources.
Marketing Lexus G's Series and Mercedes Benz E Class
This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.