Research Paper On Marketing Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Breathe Right Strips Case Study
This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.
This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.
Hansa Pilsner Case Study; Marketing Questions
This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.
The Potential of the Energy Drink Market
This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.
Marketing Gourmet Food for the French Market
This 4 page paper looks at the fictitious case study of Kudler Fine Foods, where there is a plan to expand the company into France. The paper looks at the market needs, market potential, identifies marketing objectives and proposes a marketing strategy. The bibliography cites 5 sources.