Research Paper On Crm Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Customer Relationship Management and its Relation to E-Commerce
is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.
Implementation of CRM at Verizon
This 10 page paper discusses the implementation of customer relationship management (CRM) at Verizon. The paper looks at how and why the project was initiated, how it was planned, the identification of business needs, the design of the system and the result of the CRM implementation. The bibliography cites 10 sources.