Research Paper On Crm Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Value of Customer Relationship Management for Web Based Retail Operations
The writer proposes the implementation of a customer relationship management system (CRM), for a firm providing retail operations through the Internet. The potential benefits of CRM considered in the context of the value chain, required supporting technology infrastructure, implementation and consideration on the way in which the change should be implemented. Eleven sources are cited in the bibliography this sixteen page paper.
Implementation of CRM at Verizon
This 10 page paper discusses the implementation of customer relationship management (CRM) at Verizon. The paper looks at how and why the project was initiated, how it was planned, the identification of business needs, the design of the system and the result of the CRM implementation. The bibliography cites 10 sources.
Factors Influencing CRM Implementation in a Logistic Environment
This 46 page paper is a proposal and literature review for research to identify the different influencing factors that are present when a firm wants to successfully introduce customer relationship management (CRM) system. The paper gives an introduction with aims and several hypotheses to be tested and then undertakes an input literature review, considering the different elements of CRM implementation that may be influential. Factors consider range from the functionality of the system, its ability to access and interpret data to the management of human factors and managing change. The paper then gives a methodology to be used for the primary research along with a short timetable and budget. The bibliography cites 41 sources.