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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.
This 10 page paper discusses the implementation of customer relationship management (CRM) at Verizon. The paper looks at how and why the project was initiated, how it was planned, the identification of business needs, the design of the system and the result of the CRM implementation. The bibliography cites 10 sources.
This 63 page paper looks at a problem; the large number of firms that are unable to gain value from CRM implementations and, supported by an in-depth literature review and simulated primary research (provided by the student) explores the potential for increased potential value to be created by integration CRM with customer centric business models. The bibliography cites 81 sources.