Research Paper On Crm Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Customer Relationship Management and its Relation to E-Commerce
is seen by many as having a great deal of potential to add to the value chain, creating better information and enhancing the relationship between the supplier and the buyer. This 20 page paper considers applications of CRM to e-commerce. There is a great deal of potential synergy in this market, but there are also problems. The paper considers these problems and presents some guidelines by which CRM and E-commerce should be integrated. The bibliography cites 23 sources.
Canyon Ranch Case Study
This 3 page paper looks at the case of Canyon Ranch. The issue of whether or not a CRM (customer relationship management) system should be adopted is discussed as well as how it may help, the potential strategy and infrastructure and the potential for CRM to be a sustainable strategic tool. The bibliography cites 2 sources.
Tera Tech Case Study
This 4 page paper looks at a case study supplied by the student. Tera Tech has a product that has falling sales and needs to update the CRM package it sells. The paper identifies three companies that have faced similar situations, looks at what they did and how successful it was and then uses these examples to determine alternate strategies for Tera Tech.