Research Paper On Coca Cola Company Pdf

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • The Potential of the Energy Drink Market

    This 11 page paper is based on a case study provided by the student, considering whether the Dr Pepper Snapple Group should enter into the energy drinks market, competing with companies such as Red Bull, PepsiCo and Coca-Cola. The paper examines the characteristics of the energy drink market, and considers the potential target market, looks at the way in which the company may enter the market provides a potential financial projection for the first two years. The bibliography cites 3 sources.

  • Cocaine and its History

    A 6 page discussion of the early history of cocaine. The author traces cocaine from the coca plant utilized by the traditional peoples of the Andes through the late nineteenth century and the invention of Coca Cola and various other products that commonly contained the drug. Bibliography lists 8 sources.

  • Advertising's Power

    This 5 page paper details the psychology behind the sucess of advertising. A brief history of American advertising is included. Early brands such as Coca-Cola, Ivory Soap, and Wrigley's are examined, as well as the psychology behind the Tommy Hillfinger brands. Bibliography lists 4 sources.

  • History and Uses of Sugar Cane

    This 5 page paper looks at the history of the sugar cane and its domestication in the colonies in America after 1640. Also considered is the rise of the use of sugar in its use in popular foods and drinks such as Coca-Cola. The bibliography cites 6 sources.

  • Management Challenges of Coca Cola

    A 6 page paper that discusses some of the many challenges this corporation has faced in the last several years. Revenues have declined steadily while more resources have been poured into markets, sometimes declining markets. Decisions have been made that were strategically unsound and that reflected poor asset management and allocation. These are some of the issues discussed in this essay. Bibliography lists 11 sources.

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