Research Paper On Brand Loyalty Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
History, Brands, and Product Life Cycles
This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.
Global Setting and Strategic Brand Management
This 16 page paper considers the way in which a brand may be strategically managed in order to maximize value and return. The writer considers issues such as the decision to standardize or customize brand the brand image in different geographical areas, the importance of positioning and brand extensions. Many examples are cited in the paper to illustrate the points raised, including companies such as Nike, Reebok, Proctor and Gamble and Gillett. The bibliography cites 17 sources.
Gap Inc. Case Study
This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.