Research Paper On Advertising Effectiveness Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Advertising and the Internet
An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
WHO and its Efficacy
A 20 page research paper that examines several problematic issues that have interfered with the World Health Organization's (WHO) stated mandate to bring the highest possible level of heath to all the people of the world. The issues include the sale and quality control of pharmaceuticals on the international market, the advertising and sale of infant formula in developing countries and the effectiveness of the Global Program on AIDS. Bibliography lists 17 sources.
An Overview of the History and Future Trends of Advertising
A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.