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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
This 10 page paper answers a series of questions set by the student concerning tourism and hotel management. The paper includes consideration of why service is so important in the tourism, the two dimensions of service, why food and drink sales are so important in hotel and tourism, the circumstances that crated hotel chains such as Hilton, the role of the general manager, the accommodations manager and the sales team and the importance of truthfulness in marketing. The bibliography cites 2 sources.
6 page in length. The advancement of tourism from the vast increase of commercial aviation in the twentieth century has taken the industry by storm. Indeed, the fact that people are more readily able to travel into otherwise limited or inaccessible places has re-established tourism as a strong and steady market. With the advent of commercial aviation, the aspect of travel was immediately expanded like no one had seen before; however, as the aviation trade continued to make its commodity more and more attractive to the general public, tourism also continued growing. The writer discusses the fact that commercial aviation and tourism have become lifetime business partners. Bibliography lists 14 sources.
This 7 page paper looks at a potential target market that could be targeted for a campaign to attract tourism to Tasmania and then suggests a marketing strategy to attract that target market, based on the concept of the natural attractions of the area. The bibliography cites 6 sources.
This 6 page paper looks at the impact of globalization on India, and specially at the tourism sector. Several issues are broached including child prostitution and harm ot the environment. Some positive aspects of tourism are touched on. Bibliography lists 8 sources.