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Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women’s perfume. It sports the worlds largest distribution of jeans (which includes The North Face, JanSport and Eastpak brands), among others. These products are sold in 1,300 department and specialty shops in the United States and in 82 retail stores in Asia, Europe and Latin America. jvRetMar.rtf
This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
This 4 page paper is a project proposal for the implementation of an integrated computer system for a small chain of retail stores. The organizational situation is reviewed, objectives are identified and then the 9 knowledge areas of PMBOK are briefly considered. The bibliography cites 3 sources.
This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or resellers, however the retail industry and structure in Chile is different from the retail markets seen in many other countries. The paper looks at the structure and patterns seen in the retail industry in Chile with a focus in the grocery and department store segments. The bibliography cites 8 sources.
This 4 page report discusses the history and development of credit cards. The use of retail store cards and oil company cards was wide-spread by the 1950s. The development of bank issued cards took off in the 1960s led, of course, by Bank of America and BankAmericard. Since that time, credit cards have become an integral part of daily life for the American consumer and are more than likely to remain as such. Competition is fierce among issuers to get their cards and its unique benefits or offers in the wallets of as many Americans as is possible. Bibliography lists 7 sources.