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Number of Pages 9
This research paper: A 9 page paper discussing the structure of the global wine industry, how it was changing in 2001 and Mondavi's place within it. Based on the Harvard Case 9-302-102, the paper makes recommendations for how Mondavi can take advantage of the changes in the industry while adhering to its commitment to organic growth. Bibliography lists 3 sources.
File: CC6_KSmktgMonda.rtf
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